Merhaba Misafir

A proposal of novel performance criterias development for shopping malls

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Shopping malls are not only perceived as a place for shopping by customers; but also a place for resting, having fun, and socializing. Given the increase in the number of shopping malls and the necessity in order to meet the expectation of customers, innovative studies are needed. In this study, a novel model is developed by setting shopping malls performance criteria to contribute to the progress and performance measurement of shopping malls, which have a significant place in our daily lives. Each criterion is set after interviews with experts who are outstanding in their fields and have management experience in the mall sector. To the best of our knowledge, this study is the first in the literature in terms of presenting a novel model to evaluate performance of shopping malls. Also, this study aims to fill the gap in the literature in this field and make a positive contribution to the shopping mall sector by its original and comprehensive (for all areas in this sector) criterias.

Yayınlandığı Kaynak : Politeknik Dergisi
  • Yıl : 2019
  • DOI : 10.2339/politeknik.470617
  • Cilt : 22
  • ISSN : 1302-0900
  • Sayı : 2
  • Sayfa Aralığı : 495-507
  • IO Kayıt No : 90061
  • Yayıncı : Gazi Üniversitesi Teknoloji Fakültesi