Merhaba Misafir

A Research On Effectiveness Of Socıal Media Practies Of Hospitals' Public Relations Departments In Turkey

PDF

The aim of this study is to reveal performance level of public relations departments at the hospitals in terms of customer satisfaction and effectiveness of social media practices in Turkey. Besides, this study is also supposed to exert how effective technological developments and new communication applications have been adapted to public relations practices by the health sector and how this adaptation perceived by target audiences. Therefore a research, which consists of two steps, has been carried out. In the first phase of the research a survey of 46 questions applied on randomly chosen 594 patients at 184 different hospitals from five big cities of Turkey, which are Istanbul, Ankara, Sakarya, Bursa and Izmit. Secondly, structured face to face interviews have been done with public relations specialists of these hospitals. We have found that patients’ awareness about hospital web site and social media usage is low. They actually demand service quality and better CRM (Customer Relatio

Yayınlandığı Kaynak : Connectist: Istanbul University Journal of Communication Sciences
  • Yıl : 2014
  • Cilt : 0
  • ISSN : 1302-633X
  • Sayı : 46
  • Sayfa Aralığı : 0-0
  • IO Kayıt No : 6442
  • Yayıncı : İstanbul Üniversitesi Yayınları