Merhaba Misafir

A Research On Brand Addiction


Brand is an acknowledged concept increasing the value of a product and services as well as providing convenience to its buyer. Seller, along with availing himself, obtains a link between himself and buyer. This phenomena which we come across as an addiction turns into a kind of a sense of belonging in which buyers would under no circumstances change their ideas. Therefore the desire to create a brand and brand addiction is unavoidable. Brand addiction, in other words brand loyalty constitutes of the subject of this research. How the effect that brand owners try to create on the users gets what reaction is explained keeping a pilot consumer group as a base. In addition, the pilot consumer group is selected through high school students. According to this base the shampoo usage and the addiction to shampoo brands have been analyzed by means of a questionnaire method.

Yayınlandığı Kaynak : IIB International Refereed Academic Social Sciences Journal
  • Yıl : 2014
  • Cilt : 5
  • ISSN : 2146-5886
  • Sayı : 15
  • eISSN : 2147-172X
  • Sayfa Aralığı : 0-0
  • IO Kayıt No : 4982
  • Yayıncı : Güven Plus Grup A.Ş.